Zara pulls “Sheriff T-shirt” reminiscent of Holocaust

Spanish fashion retailer Zara has apologized for selling its children’s stripped “Sheriff” shirt. The shirt has been criticized for its resemblance to Jewish concentration camp unfirms worn by inmates.

Zara said the garment was inspired by “the sheriff’s stars from the Classic Western films.” The word “Sheriff” is on the star, in transparent letters.

“We honestly apologize,” Zara said on Twitter in response to numerous outraged tweets. The shirt was removed from the website and is being pulled from stores; the company says remaining items will be destroyed. According to a press release from Zara’s parent company, Inditex. It was on sale for just a few hours before the company pulled it “due to the potential similarity with the Star of David,” the company said.

This is not the first time Zara has been accused for selling something that was anti-Semitic; back in 2007 they were forced to remove a handbag with swastikas on it. The bag had been produced in Asia, however, where the symbol also carries ancient cultural significance.

The revolution will not be Televised, it will be mobilized.

20130321-085259.jpgWhether because of their consumption of hip-hop, unfamiliar slang or their seemingly addiction to drama filled reality TV such as Basketball Wives, urban Black youth and young adults are often chastised and talked down to by the Baby Boomer generation.

Many in the Baby Boomer or “Civil Rights” generation say Black Youth and Young adults simply don’t care. However studies show Black Generation Y are on the cutting edge of new forms of participatory politics that may have the capacity to broaden their impact on traditional community practices…. social media.

In today’s technology-driven society, “anybody who is anybody” has a profile on one or more social networking sites such as Facebook, Pinterest, Instagram, LinkedIn and/or Twitter. Black youth are no exception and have been shown to be amongst the most frequent users of social networking sites and mobile internet.

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Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media sites. It also shows youth and young adults (especially blacks) are on Instagram and Twitter Primarily, Twitter being especially popular.

This research is supported by Edison Research which shows shows that for Black Americans, the social network of choice is Twitter, as 25% of Twitter users are African Americans (approximately double the U.S. population).

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This raises a huge point that Twitter is Disproportionately Popular with African Americans.

In 2012, Black political scientist Cathy Cohen (University of Chicago) and Joseph Kahne of Mills College released “Participatory Politics: New Media and Youth Political Action” a report in which a team of researchers surveyed nearly 3,000 youth between the ages of 15-25 about social media and engagement in participatory politics.

The study results indicate that the widespread enthusiasm of today’s youth in online community activities presents an encouraging opportunity. The skills, networks, and interests they are developing, can be leveraged to build pathways to political engagement. “The Occupy movement, stopping SOPA, and the power of six million users of Change.org [which is the site where youth organized a petition to bring Obama to Chicago after Hadiya Pendleton’s death] are only three of many examples of how new media impact politics in America.”

No longer can the Civil Rights generation say youth don’t care, no longer can they say they don’t know where youth are and they aren’t participating… It is right here in black in white that black youth do care and they are right on the other end of a keyboard. What can be said is that traditional forms of communicating and operating in the ways many non profits have for years, is dead and will not reach the desired audience. It is time to take the battle out of the streets and to the twittersphere.

Why you may ask? Let’s use Twitter as an example. Twitter breaks news. Twitter is where youth are. Twitter is can be the definition of viral. Take World Star videos as an example. 50 thousand views… 50k views is what videos like the Bus Driver hitting the lady and “Ain’t nobody got time for that” receive, not to mention thousands of other videos that portray no positive image of African America. Imagine those 50k views on a positive idea or your message from your nonprofit? That could create change, and isn’t that the goal?

As a community of nonprofits we must stop complaining and get with the new way of operating and take out message to those who we most desire and get social.

Superbowl Feature

We all remember the usage of twitter after the Bears Quarter back Jay Culter injured himself during the Bears final game of the season resulting in a disappointing lost to the Green Bay Packers. Fans, Players and people from all over the US question Cutler’s spirit, injury and personality in 140 characters or less via twitter. News outlets quoted twitter and the little tweet tweet of the blue bird showed its might in this Social Media world.
Now with the Superbowl coming closer, Twitter is erupting with mentions and discussions over the Big game. With the audience of its dreams all chatting away on the on twitter, the Superbowl has found its latest outlet. No longer are the comments and thought of fans everywhere restricted to the couches or bar stools. These comments can be plastered all over the world with a single tweet.
According to Twitter last year during the Superbowl over 40% of the tweets were Superbowl related. And of course in a time where there is no longer a need or frankly a desire to watch the ads on TV, even the Superbowl worthy ads many have come to anticipate and love. Not surprising that in a attempt to bring the commercial audience back, The advertising men and women are making twitter their new best friend.
Remember social media is still a commercial game.
Now it is more than the promoted trending topic on twitter to get fans talking about the game. Advertisers want them talking about the commercials as well. Budweiser, Audi Volkswagen and Mercedes Benz have already linked their Superbowl Campaigns to twitter.
One commercial is setting the pace for all others… After posting the Volkswagen’s Super Bowl commercial for the Chattanooga-made 20-12 Passat on YouTube, Wednesday well before its scheduled Superbowl release, the commercial became one of the top five subjects discussed worldwide on Twitter Thursday morning. At one point, the commercial ranked fourth on Twitter’s trending topics list causing many that wanted to join in on the discussion to look for the commercial. Imagine that… the consumer seeking out advertising.
This year the NFL has launched a separate section of their website solely dedicated to twitter… and of course it has a sponsor… Visa. But visa is not alone
Mercedes-Benz USA has launched a “race” to Dallas on Twitter where teams are leading competing social media campaigns in hopes of gaining the most support and
Coca-Cola has pledged to donate $1 to charity for every Coca-Cola related picture that users submit in what they are calling “Coke Cheers.”
It seems that this year everyone wants a part of the twitter pie and the Superbowl is just another way to get it.