Back from the dead… It’s MySpace

Reblogged from Ipsum Chicago 

Remember MySpace? Well babies of the 90’s I’m sure you won’t… But us 80’s babies remember it… and we remember its death. It was oldest story in the marketing big book of mistakes:  It took its eyes off the customer. In virtually (haha) every way, MySpace missed the mark.

Well, MySpace trying to make a come back? Selling its self as

“Visually amplified, sonically reborn, this is the new social sound system.”

MySpace seems like a thing of the past but can it return?

MySpace is mounting a relaunch of its brand with a whopping $20 million ad and PR run. A 30-second spot began airing this week on stations for the “young & fun” at heart: Comedy Central, MTV, MTV2, Fuse, BET, Adult Swim and ESPN. Get this…. According to Advertising Age. The spot reportedly will also appear Thursday during Game 4 of the NBA Finals. Big Bucks huh? Will the cost be worth the price?
Today MySpace sent out this email Screen Shot 2013-06-13 at 9.33.50 AM

Music… That is how MySpace has decided to rebrand itself… It remains to be seen whether the company can change the public perception of Myspace. As the company’s new co-owner Chris Vanderhook noted in an earlier interview with Mashable, “There’s no fancy marketing campaign that will change that overnight.”

Here is also the 90 second video


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